Why Are My Facebook Ads Still in Review

Trying to follow Facebook ads rules can feel like trying to hit a moving target in the dark. What can you advertise? How can yous advertise it? Who are yous allowed to advertise to? And one time y'all've figured out those answers, how long does the mysterious Facebook ads review procedure take?

Fifty-fifty when you've finally figured out, Facebook changes another marketing policy, and your ads get rejected again. Or they sit in a "pending review" purgatory forever, never to be approved or denied.

We take reviewed all of Facebook'due south current advertising rules, policies, and procedures and have organized them here for an easy summary.

• Facebook Ads Review: How Does it Work and How Long Does it Take?
• five Facebook Ads Rules to Follow to Get Your Ad Canonical
• Facebook Marketing Policy: What You Need to Know
• How to Keep Your Campaign Running If Your Ad Is Denied

Together, we'll increase your advert approval chances, go along you out of Facebook purgatory, and make sure you know what to do when an ad is rejected.

Facebook Ads Review: How Does it Work and How Long Does it Take?

Facebook has a posted procedure for the steps and the time they have to review your ads. But feel suggests their procedure is more a recommendation than a rule. Hither's what we've learned nearly the Facebook ads review procedure.

What are the steps of a Facebook advertizing review?

Co-ordinate to Facebook, ads review is a simple three-step process:

1. You submit or edit an ad.
2. Your ad is reviewed.
3. Your ad is either approved or denied.

Whether your advertizing is approved or denied, Facebook will let you know by e-mail and/or notification in your account. If your advertising is approved, it'll be published automatically, and you'll start to see results in Ads Manager.

Backside the scenes, there seems to be a mix of people and machine-based reviews. Facebook says they rely generally on automatic ad reviews but apply homo reviewers "to better and train our automatic systems and, in some cases, to review specific ads."

What triggers a Facebook ads review?

At that place are ii scenarios that cause your ads to be reviewed by Facebook:

1. You create a new Facebook ad.
2. You brand changes to an existing ad.

Changes that trigger a review include:

• Changing creative like images, text, video, or link
• Altering the audience you target
• Choosing new optimization goals or billing events

Sometimes, your ad is canonical chop-chop, simply to be denied a day or two later. It's hard to say for certain why that is. The timing suggests that the first blessing is done via an automated process, and then a human manually reviews and denies the ad.

How tin I speed upward my advertizement review?

Facebook says that near ads are reviewed within 24 hours. In reality, some ads are approved in minutes, while some tin can take days.

There'south no official expedite part within the Facebook ads review policy; notwithstanding, there are some things you lot can do that may help speed things forth.

Publish between 8 a.thou. and 8 p.m., Monday through Friday.
From our information, nosotros run across ads posted during these times often get a faster review.

Be consistent.
Domains and ad accounts with a long history of canonical ads seem to exist denied less often.

Don't bend the rules.
If your ad is on the edge of breaking i of the Facebook ads rules, information technology's more than likely to become flagged for additional review. Yous may win an entreatment if it's denied, but you'll lose a lot of fourth dimension in the process.

Allow for actress time in Q4.
Businesses place more ads leading up to the holidays. You can see that play out in the fourth-quarter spikes of Facebook advertisement revenue.

With all that ad traffic to review, information technology'southward best to give yourself some extra leeway leading upwards to the Q4 crunch. Ideally, submit ads at least two weeks before you lot need them to publish.

What if my advertizing is stuck in review?

Sometimes, your ad gets lost in Facebook limbo, with no condition update on approval or deprival.

So, my facebook Advert is stuck in "In Review"

Can anyone assist me empathise what to do? How to solve it?

Please retweet.
Thanks.#Facebook #facebookmarketing

— Arun Kumar Verma (@arun11192) November 23, 2019

You have two options to unstick your advertising if it hasn't been dealt with in 24 hours: You tin can submit a class to strength a review. Or you lot can conversation with Facebook support through the Facebook Business Assist Heart. We recommend the beginning selection and that you use chat only if the course fails.

What happens if my advertisement is denied?

If your advert is denied, Facebook will permit you lot know what dominion you lot've broken on your Facebook Account Quality page.

Typically, a few infractions won't impact annihilation across having those ads denied. If you testify a trend of breaking the Facebook ads rules over and over, or if your infraction is egregious, Facebook may take further activity, such every bit disabling, restricting, or revoking your account.

But what do you do if your account is negatively afflicted?

Welp, my Facebook ads account was banned after a whole eight hours of running our showtime advertisement ever. Is information technology worth submitting for review or is this a lost cause?

— Scott Robinson (@ScottWRobinson) January 7, 2021

If this happens to y'all, review this folio from Facebook, and contact a representative through Business Center Help.

5 Facebook Ads Rules to Follow to Get Your Advertising Approved

Avoiding advertizement rejection is an important office of Facebook marketing. It starts with understanding what products and content Facebook reviewers will and won't permit.

1. Don't annunciate prohibited products.

Before you create a single ad or even commit to advert on Facebook, make sure your products aren't subject to an automatic Facebook ad ban. Here's what's currently not allowed:

Illegal products or services
You can't advertise whatsoever product that would go you arrested or fined for selling. This includes offering age-restricted products to minors.

Tobacco and related products
No cigarettes, cigars, vapes, or any product that simulates smoking. Antismoking ads are OK, equally are ads that lead to tobacco-enthusiast groups, like a cigar club — as long as the ads don't lead to the sale of a related product.

Drugs and related products
This means both illegal and prescription drugs, as well as paraphernalia and images that imply drug use.

Unsafe supplements
Think steroids, ephedra, or human being growth hormones. Facebook's policy on this is articulate: They become to determine which products are included in the category, so it'south going to be subjective.

Weapons, ammo, or explosives
Handguns, rifles, and shotguns are obvious exclusions here. Just this category too includes pepper spray, tasers, and things like batons and not-culinary knives. Y'all can advertise accessories similar holsters, scopes, and gun safes if y'all set your audience targeting to 18 years or older. Toy guns and gun-prophylactic classes are as well allowed.

Developed products or services
You tin can annunciate contraceptive products, merely you accept to focus the messaging on their contraceptive features, and audience targeting needs to be 18 years or older.

Payday loans or bond bonds
Basically, any loan with a term of less than 90 days designed to embrace expenses until the borrower's next payday is a banned advertizement product.

Multilevel marketing
This brake also bans advertising whatever opportunity to make a quick buck with little investment. You lot have to be very clear on what your business concern model and associated products are if you lot want to promote moneymaking opportunities on Facebook.

Penny auctions
They're likewise chosen "behest fee auctions," and yous can't advertise them on Facebook.

Prohibitive fiscal products
Some financial products are synonymous with misleading claims. Binary options and initial coin offerings are examples, and Facebook blocks ads that promote them.

Body parts
We hope this is self-explanatory.

2. Practice be conscientious when advertizing restricted products.

Additional considerations are required before some products can be advertised on Facebook. If you're in one of these industries, make certain you know the extra steps information technology takes to become your ad approved.

Alcohol
Nigh of the restrictions on alcohol advertisement placements revolve around age targeting and local laws. For example, in the United States, you can't target ads for booze to an audience under the historic period of 21. In Canada, the historic period threshold for alcohol ad targeting is 19.

Dating
Dating services, online or otherwise, are subject to lots of ad restrictions. Offset and foremost, y'all have to fill out a form to request permission before you can place a single advertizement. Then, there are boosted Facebook ads rules effectually imagery, language, and the types of services that can be offered (e.g., no post-order brides).

Online gambling and social casino games
Whatever game where you have to make a purchase for a take chances to win something with monetary value falls into this category, according to Facebook. If that's your niche, y'all'll demand to get permission to run your ad, and you'll need to use proper age targeting and adherence to local laws. Exceptions are brick-and-mortar casinos and regime-led lotteries.

Ads for casino games, where no money changes easily, are allowed without preauthorization as long as you restrict audience targeting to people over 18 years of historic period.

Online pharmacies
While you tin can't advertise for pharmaceuticals at all, you can postal service an advert for an online pharmacy with advanced written permission.

Over-the-counter drugs
To sell aspirin, coughing syrup, or any over-the-counter drug through Facebook, y'all'll need to set age targeting and follow laws and guidelines per your geographic location.

Fiscal and insurance products
You tin can advertise credit bill of fare applications, mortgage loans, and other financial products, but you have some rules to follow. You have to be articulate about loan fees, interest rates, and your physical location. Yous can't directly ask for personal financial information. And yous accept to target your ads to people over the age of 18.

Branded content
Once you get paid by a visitor to publish a post, that post becomes an ad (even if you don't actually pay Facebook to promote that post). A common example is an influencer who publishes a post that features them wearing a make's shirt, and they get paid to do then. That'southward called branded content. In these cases, the person publishing the post needs to use the branded content tool, which makes it clear to viewers that the post is an advertisement.

Social issues, elections, politics
Mostly this restriction is nearly following local regulations for political ads, only it also requires prior Facebook approval. Hither are more guidelines and best practices for these types of ads.

Cryptocurrency
Ads for cryptocurrency and related items (due east.chiliad., equipment for mining bitcoin) also require prior Facebook approval. You can also run ads for cryptocurrency tax services, events, and trading platforms with this preauthorization.

Drug and alcohol handling
Here'due south the application to run ads for drug and alcohol handling products and services. You'll also need to be approved past LegitScript.

Cosmetic and weight-loss procedures
Facebook allows ads for elective surgeries like rhinoplasty, dermabrasion, and weight-loss/cosmetic procedures, simply you'll need to get permission first.

3. Do use high-quality, relevant, truthful artistic.

Fifty-fifty if you promote an canonical and unrestricted production, the Facebook ads review procedure denies ads if your creative doesn't adhere to the following guidelines. Creative includes text, images, video, and URLs.

Graphic or adult content
Your ads cannot include images that are sexually explicit, are sexually suggestive, or include nudity. You'll also need to steer clear of adding shocking, graphic images that depict things like medical procedures, car accidents, or weapons pointed at the viewer.

Controversial content
You may exist able to postal service about a controversial political topic in your organic feed, simply you can't exploit that topic commercially in an advertizing, says Facebook.

Grammer and profanity
Very poor grammar in an ad gets it flagged for review and/or denial, as does profanity.

Nonexistent functionality
Placing a fake "video play" push in your prototype may become more people to click on your ad, but it'south deceitful, and Facebook won't allow your advertising to run.

Before and after photos
Yous tin't use images comparing the effects of a product on someone'south appearance. Weight loss and pilus restoration are common examples here.

Misleading claims
Unproven financial gain, purposely confusing return policies, and cures for incurable diseases are all examples of misleading claims that Facebook doesn't let in ads. If you can't bear witness it, don't employ it in your ad.

Click-bait content
Yous'll never believe what Facebook doesn't allow in ads! Hint: It's hiding information or using sensational language. Also, don't try to sew engagements with irrelevant either/or polls (e.g., Hit "similar" for hamburgers or "love" for pizza).

If yous're unsure of your ad's quality, Facebook helps you exam it using their relevance diagnostics.

Automated blitheness
This ways no flashing strobes or jarring sounds that play without a person'south interaction with your ad.

The updated 20% text on image rule
It used to be that Facebook denied ads that had text covering more than twenty% of their image. That rule was removed recently, but it's still suggested you go along text bars to a small area of your photos. Ads with as well much text won't perform well simply because they are not very nice to wait at.

4. Don't link to an irrelevant, poorly designed landing page or URL.

The Facebook ads review procedure doesn't just wait at your ad. Information technology also scrutinizes the website your ad links to.

Source

Hither are some landing folio or URL characteristics that could get your ad blocked by Facebook.

Disruptive content
No one likes hitting the "next" button a hundred times to read ane short commodity. Facebook hates information technology too. So if your ad leads to that kind of content, be gear up for denial.

Nonfunctioning or not-matching landing folio
Using a telephone call-to-action of "click here and lose unwanted weight" to drive traffic to a divorce attorney'south website might exist funny, but Facebook will discover the bait and switch. Your advertizement volition not likely exist approved.

Misleading URLs
Likewise, if the URL included in your advertisement looks like information technology leads to one type of landing folio, but information technology'southward redirected to something unrelated, your ad won't run. And then don't use a URL like "www.stopsmokinginstantly.com" to link to a website for chewing tobacco.

5. Don't misuse Facebook or Instagram brand assets.

Facebook is really picky about how advertisers utilise their logos and reference their products. Given the seemingly ubiquitous existence of things like the Facebook "thumbs-upward" symbol, this can be a tricky thing to avoid. Here's how to brand sure you're non overstepping Facebook's brand employ guidelines:

Endorsement
You can't say or imply that your production or service is endorsed by any Facebook company or platform, including Instagram, Messenger, WhatsApp, and then on.

Brand usage
Officially, Facebook says to non brand their logos or branding a prominent feature in your ads or on the landing pages they link to. Nosotros've heard stories almost denials of ads that had images with a Facebook-branded box in the background.

Screenshots
If you employ screenshots from whatever version of the Facebook, Instagram, or Messenger user interfaces, make sure information technology's represented accurately. Don't modify or crop the image.

Facebook Marketing Policy: What Y'all Need to Know

Facebook maintains some policies that address broad categories like discrimination. Some are focused on marketing activities, and some also cover organic posts, messages, and comments. In either case, ads that cross these lines are rejected.

Discrimination policies

Several of the Facebook ads rules include language that prohibits or at to the lowest degree discourages bigotry. If your ads are denied, and you lot're not sure why, take a second look to see if anything might exist mistakenly interpreted equally going against these policies.

Overt discrimination
Of course your ads tin can't directly discriminate against or demean people based on attributes like race, religion, gender, ethnicity, and so on.

Targeting
With a little deductive reasoning, it's possible to use audience characteristics— location, interests, etc.— to target ads in a manner that unfairly discriminates against some groups of people. Doing so jeopardizes both your advertisement approvals and your business relationship status with Facebook.

Asserting personal attributes
Y'all can mention a feature like ethnicity or religious affiliation in an advertisement, but you can't directly or indirectly assert that the viewer has that characteristic.

Here are a few examples from Facebook:

OK: "Meet black singles today!"
Non OK: "See other black singles almost you!"

OK: "Depression counseling"
Not OK: "Depression getting you down? Get help now."

Negative cocky-perceptions
Ads can't comprise re-create or pictures that try to induce a negative cocky-epitome. For example, a weight-loss ad that focuses on body types rather than the product would probable be flagged and denied.

Community standards policy

Facebook has made its community standards public. They utilize to all forms of communication on Facebook, not just ads. Many of these standards, similar authenticity, duplicate other Facebook ads rules we've discussed. But two stand out as covering new ground:

Violence and criminal behavior
Your ads tin't incite, describe, or promote violence or criminal behavior. They also can't support groups that openly encourage or engage in those behaviors.

Exploitation, harassment, and privacy
These standards cover a lot of basis, just they're generally meant to say that you lot can't use Facebook to bully or take advantage of other people. You also can't expose anyone'south individual information, including images, on the platform.

Personal data policies

Equally marketers, we love the ability to personalize advertising experiences. Consumers are sometimes less enthused and oft express privacy concerns. Facebook has policies in place to assistance ease those concerns.

Data collection
Facebook lead ads are ads with an embedded class that allows y'all to get together information about your customers. Earlier you tin can utilize them, though, yous must create a privacy policy and link it to your pb course.

Data sharing
Whatever information y'all collect from your Facebook ads tin can merely be shared internally or with "someone acting on your behalf," like a service provider.

How to Keep Your Entrada Running If Your Advertisement Is Denied

If you annunciate on Facebook for any length of time, odds are you will take an ad rejected eventually. It'due south frustrating, but you practice have some options to get your campaign back on track.

Edit your ad

Yous can but review the role of your advertizing that Facebook says doesn't comply, and so make a change. This is usually the fastest and easiest option with the highest hazard of success.

Once you make the change, Facebook automatically re-reviews your advertizement.

Appeal the ruling

If you lot've reviewed your advertising and tin can't meet anything that conflicts with the Facebook ads rules or policies, yous have the selection to appeal the conclusion.

If your ad is denied quickly, like in a few minutes, it probably means something triggered the automated process. Submitting an appeal will move the review to human hands.

Go started past filling out the grade that's linked in your rejection notice on the Facebook Account Quality folio. Reference the rule that'south been "broken," and explain how your advertising really complies with the rule.

Duplicate and resubmit your advert

Although you can't submit the same ad over and over again for approval, yous can create a duplicate advertizement that's automatically reviewed.

If a human reviewer denied your ad the first fourth dimension, it's possible a new human being reviewer may pass it. Y'all tin try this as an alternative to an entreatment, simply information technology could waste some fourth dimension if information technology's denied again.

Create multiple versions and A /B test

In advertising, A/B testing is the do of creating multiple versions of an ad to see which best achieves some predetermined issue.

In this instance, A/B testing is done to see which ad passes review. This gives you a better shot at getting an ad out if one gets denied. If multiple ads pass on the first become, then you'll go to see which performs all-time with customers.

Endeavor organic posting instead

Facebook gives organic posts more leeway than ads in terms of the content they can contain. Of grade, you all the same don't want to discriminate or advocate violence. Only you might be able to mention a dating service or utilise copy that would get flagged by advertising reviews.

Organic posts commonly see way less achieve than paid ads, and then it's not an ideal option. But at to the lowest degree you can use the creative yous've spent fourth dimension making.

Note that additional posts are reviewed like ads. So you tin't merely create a post and boost it if information technology was already restricted.

Stay on top of Facebook Ads Rules and Marketing Policies

Facebook describes their standards as "a living set of guidelines." Twice a calendar month, they meet globally to review their current dominion book and wait for ways to improve information technology.

The good news is, Facebook publishes the notes from those meetings. You can read what the people responsible for Facebook's community and ad policies are planning to change in just a few minutes each month. With that kind of heads-up, you'll never have another ad rejected. Well, fewer ads rejected, anyway.

At present that y'all know all the Facebook ads rules, you're set up to start brainstorming some creative. If y'all need some inspiration from those that do it really well, check out these examples of top performing Facebook ads.

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Source: https://adespresso.com/blog/facebook-ads-review-rules/